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Report from JRF intern George Blackbee

Jason Robert Foundation internship | George Blackbee

In George Blackbee’s words


My role at the foundation has been to maintain and develop the social media, communicate the work of the foundation effectively whilst also broadening my experience in the world of football through meeting people in industry including FA employees. Another part of my internship is his work with the London Youth premier league which is a revolutionary league aiming to bridge the gap between grassroots and professional football.

Jason Robert Foundation internship | George Blackbee

I have created a social media presence which will assist with raising the profile and popularity of the league which is located in nearby Stonebridge. I attend the league every Sunday to capture media content and write match reports and along with fellow interns have started to help bring the league to where it has the potential to be.

Jason Robert Foundation internship | George Blackbee

To have autonomy over certain areas of a business is great experience for a student like me and develops my skills both in and out of the classroom. In the future I wish to work in marketing within a football club however I wish to gain experience in a variety of sports related fields in order to build a portfolio of different roles.

The foundation was established in 2007 by Jason Roberts whom I have been able to meet to discuss my work within the foundation which has been an honour for me as a football fan. I am fortunate enough to live in student accommodation in Wembley which has been an enjoyable time as I am enjoying student life with all of the benefits that living in London brings.

The foundation has given me many opportunities to travel to various events to become fully immersed and part of the team; most recently I was fortunate enough to be able to go to Racing club de Lens in France to watch a game as part of an educational trip in to the world of football.


What the JRF says


On Saturday the 25th February; Jason Roberts Foundation CEO Otis Roberts, Project manager; Eugene Dwaah and league intern George Blackbee visited Racing club de Lens on the day of their clash with fierce local rivals Valenciennes. The team set off at 5:30am from Brent and travelled on the channel tunnel to reach Calais and from the French border it was another hours drive to Lens who have produced world class players such as Raphael Varane and Benoit Assou-Ekotto.

The trip linked directly into a module George is currently studying in his football business and marketing degree at UCFB which analyses the way football clubs market themselves with particular emphasis on the digital platform. George was able to apply classroom taught methods and use them to analyse how marketing works in a professional football club.

George also had the opportunity to work on his media skills by interviewing English born Lens player John Bostock to discuss about the young people we work with and also how Johns career can inspire young people to pursue both their personal and football development. Johns professional career started earlier than most at just 15 years and 287 days he became Palace’s youngest ever player whilst still being in year eleven at school, since then John has gone to have a successful career having played in Canada, Belgium and more recently France.

Jason Robert Foundation internship | George Blackbee

The trip was not only a memorable day out but also enabled George to gain first-hand experience in the subject matter he is studying which can be transferred back into the classroom. The derby was an exciting game with 2 well taken, second half goals resulting in a 2-0 win for Lens taking them 2nd in the table with John confident that they can secure their long awaited return to Ligue 1. George hopes to use the skills he has learnt to assist the foundation to move forward as they approach 10 years of operations.