Martene Carroll

Sunday 11^th May 2025

On a bright, sunny Sunday the Jason Roberts Foundation (JRF) team welcomed over five hundred local residents of all ages to Bridgestone Arena for the first Cultural Cohesion Community Day, in partnership with Brent Council and the Ministry of Housing, Communities, and Local Government.

The intergenerational Family Day offered a wide range of inclusive sport, fitness activities, and games, an array of cuisines from around the world, music and dancing, and a live steel drum band.

This first of two Community days was an opportunity to showcase Brent’s diversity by highlighting and celebrating the rich variety of cultures that make up the community.

From massages to reflexology, face painting and bouncy castles in the Kids Zone, Steel bands to youth football, and the FA and QPR running sessions for girls’ development, everyone from age five to elders, the community spirit shone through as participants basked in the May sunshine.

The large crowd enjoyed the Brazilian churros, and açai and Jamaican Patties were sensational as was the contribution from local independent businesses from different nationalities who set up stalls and offered services on the day.

On the court there was basketball, tennis, and athletics taster sessions, whilst on the pitch the youth ran their own football tournament, and the men came together for Walking Football. Meanwhile the women and girls engaged themselves in movement, culture, and sport and the children fully immersed themselves in the atmosphere of the day of celebration.

Otis Roberts, CEO of the Jason Roberts Foundation said; “These events aim to strengthen bonds between diverse groups, encourage mutual respect, and promote cohesion. The aim for Brent Council and JRF is to create a vibrant, supportive atmosphere for all families in Brent. Judging by the smiles and laughter of the people here today we hope this event has helped to achieve that.”

NOTE: The second Cultural Cohesion Community Day is scheduled for Sunday 15^th June. Look out for further information via www.jasonrobertsfoundation.com and social media #JasonRobertsFdn

Photo credit: Buky Taiwo Photography buky.taiwo@btinternet.com 07956847324

Saturday 5th April 2025

On a sunny Saturday afternoon eight young people were treated to a special day at Reading Football Club as part of JRF’s ‘Empower to Achieve’ Heritage project funded by the National Lottery Heritage Fund.

Pupils from Lyon Park Primary School had been doing some research on one of the Women of Heritage & Sport the project is focused on – Celeste Stevens, Head of Academy Operations at Reading Football Club, who incidentally hails from the same estate in Stonebridge as former Reading player and founder of JRF – Jason Roberts, MBE.

Accompanied by JRF staff and the senior leadership team at Lyon Park school, the young people thoroughly enjoyed a behind the scenes tour led by Celeste where they visited all the club’s departments ahead of the local derby versus Wycombe Wanderers FC.

From meeting the media, the customer service team, and safeguarding team as well as the first team players, the highlight of the day for the lucky group was to have the opportunity to be flag bearers leading the teams out in a live televised game on Sky Sports.

A quick-fire Heritage Q&A with their host Celeste, followed a trip to the Club shop where the young people were given Reading shirts to wear as they immersed themselves in the atmosphere of the game as Reading ran out 1.0 winners. An enjoyable day all round!

For more information on the ‘Empower to Achieve’ project please contact info@jasonrobertsfoundation.org

After a flying start to the New Year, February has certainly not slowed down for the JRF Team!

From Walking Football with our over 50’s Caribbean Team, to the Healthy Hub – for JRF’s Community Health Co Production Programme to undertake base rate health assessments for local residents with support from Brent Council’s Brent Health Matters (BHM) Team.

JRF’s latest Empower to Achieve Woman of Heritage & Sport, Yamilé Aldama was busy encouraging young people in healthy competition in various sporting challenges. She paid a visit to students at Salvatorian College for a Memory Cafe which gave the young people an opportunity to ask questions about life growing up and her experience competing in the Olympics.

Two of JRF’s Youth Ambassadors had a Q&A with Yamilé in the onsite Cultural Media Centre over a game of chess.

February Half Term gave the JRF team the opportunity to get local young people outside to take part in sports, fitness activities, and games at their HQ at Bridgestone Arena, and at Alperton Community School as part of the Collaboration Project with Us Charity, funded by John Lyons Charity.

Coach Wilbert put a group of girls through their paces playing tag rugby as part of the EmpowerHer Girls’ Rugby Project funded by England Rugby and the Mayor of London.

Resident referee Jawahir ‘JJ’ Roble returned to JRF HQ to officiate a youth football match and afterwards the players heard from the inspiring young woman as part of the ongoing Empower to Achieve Heritage programme.

All of these activities have been captured in this short video from our young Media Man, Marley https://vimeo.com/1065465847?share=copy

We hope you enjoy.