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Martene Carroll

JRF Host Surprise Community First Event

Jason Roberts with JRF volunteers and winners of tournament

On Sunday 18th August JRF hosted a ‘Community first’ intergenerational event at Bridgestone Arena which provided the local community with a fun day of sport including tennis, table tennis, and walking football, health, well-being, and family activities such as a bouncy castle, music, and refreshments. The community celebration was supported through Hyde Charitable Trust’s Surprise Fund.

Over 500 residents of all ages attended the event where JRF Founder Jason Roberts, MBE attended as a special guest.

Nuffield Health the UK’s largest healthcare charity, partnered with the Foundation on health initiatives including health checks and nutrition advice.

International German doner kebab company GDK sponsored the football tournament on the day as part of JRF’s ‘Heads-up’ programme to be launched this month.

The competition for 16 – 18-year-olds was organised by young JRF coaches and volunteers, was watched by the attending crowd and Jason and recording artist Akala. The top two winning teams were treated afterwards to snack boxes and refreshments at GDK in Willesden.

In the evening, the community heard from and celebrated the local DJs who contributed so much to music locally, regionally, and internationally. JB international, Chukki Starr, reggae artist and DJ Bushman talked about their life, career journeys, and music experiences through until 11:00pm.

Before the awards for winning team and player of the match were handed out, Jason addressed the young players who competed; “Thank you all for coming, staying, and taking part. I see a lot of you playing football and the reason we’re able to do that is because of the support of organsations like GDK.”

He went on to say to the young people who managed the event; “I want to big up Isco and his team for organising the tournament. If people like you, us (JRF), and companies like GDK don’t do these things for the local community, no one is going to. This is how I learnt to play football thanks to the support of local companies and people like you, so thank you very much.”

Summer of Play for Brent children

Summer promotion flyer

With the long school summer holidays fast approaching, the team at the Jason Roberts Foundation (JRF) are getting ready to welcome the children and young people of Brent to their annual ‘Summer of Play’ holiday programme at Bridgestone Arena, NW10 8LW.

This year the action-packed agenda of sports, games, activities, and excursions will kick off at midday on Monday 29th July and will run until Thursday 29th August 2024.

The exciting holiday programme will offer a range of sports and fitness activities to cater for everyone, including tag rugby, basketball, badminton, golf, table tennis, boxing, football, cricket, and dance with Hillside Performing Arts. JRF will be adding a new sport – Pickleball, to the menu, one of the fastest growing sports in the USA, as well as creative arts, and media training through JRF’s onsite Cultural Media Centre, and activities linked to JRF’s new ‘Empower 2 Achieve’ Heritage project.

From Thursday 1st to Friday 9th August there will be a Tennis Summer Camp taking place from 10:30 to 12:00 noon with Tennis coaching and fun games and activities for £5.00 per day. To book places contact Leeta on 07899995656.

Thanks to funding from the Hyde Foundation, Wembley National Stadium Trust, and Anglian Building Products (part of ASHI Group Ltd), young people will also enjoy some away-days to try their hand at other pursuits and experiences.

To keep young people active and engaged throughout their summer holidays there will be activities for different age groups and to cater for all abilities.

The ‘Summer of Play’ Holiday programme will be open from Monday to Thursday 12:00 – 4:00 pm for children and young people aged 5 – 16 years and parents and carers are asked to accompany their children to the centre to register them onto the programme.

Otis Roberts, CEO at JRF said: “We are delighted to be able to offer the young people of Brent a safe place to take part in sports, fitness, and recreational activities during the long summer holidays. Thanks to the continued support of our funders, children can enjoy fun and affordable activities to keep them active, healthy, and happy all summer long.”

JRF offer an open access programme of activities to ensure everyone can take part and no-one is excluded.

For more information regarding the summer programme email the JRF Team at info@jasonrobertsfoundation.org

Church Road Project gets underway

Dave Beasant and Mark Stein with young tennis players

Monday 8th July 2024

Last Monday saw a fantastic start to the new Church Road project where Wates are building 99 new council homes.

The new initiative being delivered by JRF is supported by Wates as part of their social value work, and Brent Council who have commissioned the construction company to transform the area in Church End.

Over 80 young people from Newman Catholic Secondary College, local primary schools St Mary’s and St Joseph’s made their way to one of Brent’s finest green spaces Roundwood Park to enjoy a number of sports run by JRF coaches including tennis, football, and athletics, and JRF partner The Golf Trust provided golf lessons. The young participants clearly enjoyed the range of activities in the open air much to the delight of their teachers.

There were guest appearances from Dave Beasant and Mark Stein, former professional footballers who graced the very same area in their youth. Both stressed the importance of fresh air and getting physically active, rather than spending screen time on phones and tablets.

About Wates

Wates has been appointed by Brent Council to create 99 new council homes in Church Road, Church End, which is set to help transform the area.

As part of this regeneration scheme, there will be a new market square and a range of shops at the site where a car park once stood. Wates will start construction this month, with the homes due for completion by 2025.

The £30m project is part of the council’s Masterplan for Church End. By 2041, the area will boast 1,300 new homes along with hundreds of new employment and training opportunities and improved infrastructure. This particular project in Church End will enable Wates and Brent Council to invest in the local community through the generation of 16 apprenticeships and a minimum of 20 objective-based work placements for local people.

https://www.wates.co.uk/news/residential-development/residential/building-new-council-homes-brent/

JRF partner with Nuffield Health

Fitness instructor standing in front of a crowd participating in exercise

On Sunday the 9th June JRF kicked off a new partnership with health provider Nuffield Health with a community day of Sport and Wellbeing at Bridgestone Arena.

Over 200 local people participated from children, teenagers, to adults over sixty years old. They all had the chance to take part in a range of sport and fitness activities on offer with the opportunity to obtain health checks such as blood pressure, general health, and fitness assessments.

Over 100 people underwent the onsite health checks with the added incentive of receiving a week’s pass at Nuffield Health to experience the facilities and classes they offer.

The backdrop to all of these activities was the ‘Bridgestone Steppers’ ladies and over 50s Walking Football teams from India and Somalia who played in a Festival of Sport.

The partnership synergy is the mutual aim of both charities to bridge the gap between community and health.

Multi-site General Manager of Nuffield Health, Mo Bouamri said; “We’re a charity and our purpose is to build a healthier nation. By doing that we need to get into these communities with people who need us the most. I’ve been looking at JRF for a while and see that this is something they are doing as well. They’re making such a massive difference to the community here. Looking around today, there are a couple of hundred people here, and looking at the ages there are kids here from five years old up to adults aged seventy. That’s what it’s all about.”

CEO of JRF, Otis Roberts said; “We are looking forward to doing wonderful things that benefit the health of the community we serve and Nuffield Health are a great fit to some of the ongoing work we are delivering across all communities.”

Paul Merson returns to Harlesden

Paul Merson standing alongside mural of him in Harlesden

On the evening of Wednesday 22nd May Paul Merson returned to his roots to visit Harlesden library.

The library has seen many events hosted by JRF since the turn of the year after their Inspire to Achieve Heritage Exhibition was showcased at the community venue.

This time local legend Paul Merson shared his intriguing story with over 75 passionate sports lovers.

Paul was accompanied by his Mum who sat in the front row of the audience as Paul spoke openly about his career in football, management, and media, as well as subjects covering health, wellbeing, and family.

The interactive crowd posed many questions to the former England player who grew up a stone’s throw away from the iconic Wembley Stadium.

Before the event Paul strolled through the streets of Harlesden and saw some old faces as he popped into shops and picked up a cake donated by Cake Box in Harlesden to welcome him back to the area.

A mural of Paul, Thierry Henry, and Jason Roberts was also unveiled on the shutters of local business Eagles Tyres with Paul present, turning the heads of several passers-by.

JRF Launch Empower to Achieve Heritage Project

Jawahir 'JJ' Roble, MBE, Celeste Stevens, Connie Henry, MBE, and Lorna Falconer on stage

Monday 13th May 2024

On Monday evening the local Brent community came together at the Bridgestone Arena to celebrate the launch of JRF’s new ‘Empower to Achieve’ Heritage Project.

The project funded by the National Lottery Heritage Fund, made possible by money raised by National Lottery players, will trace the Ancestry of Women in Sport of Caribbean, Indian, and Somali Heritage.

Four of the Heritage women the project will focus on were in attendance, namely Lorna Falconer – Head of Football Operations at Brentford Football Club, Connie Henry, MBE – founder of charity Track Academy, creator of the Sports Give Back Awards, and former international triple jumper; Jawahir ‘JJ’ Roble, MBE – British Football Referee, and Celeste Stevens, Head of Safeguarding & Academy Player Welfare at Reading Football Club.

The four women who all work in different areas of the sports industry, took to the stage and spoke about their involvement in the exciting new project, which will offer local young people the chance to gain valuable skills, experience, and qualifications in an array of fields including presenting, photography, videography, film making, journalism, sports coaching and officiating, and curation.

Over sixty people attended from community organisations, local stakeholders, Brent Council’s Community Team, and professionals from a Media Agency, all of whom heard initial insights from the four women of Heritage on their career journey, families, and personal experiences.

With a series of ‘Memory Cafes’, activities, and events planned throughout the two-year project, there is plenty more to look forward to.

Otis Roberts, CEO of JRF said, “We are excited about this new Heritage project and are grateful to the commitment of the women involved, all relatable role models who will inspire and empower the next generation of young people. We will have a lot of fun working with the Brent community on this project.”

Keep up to date by following us on website / Twitter and community broadcast @JasonRobertsFdn

Real Talk with Jamie Lawrence

Jamie Lawrence on stage talking to an audience of young people

Sunday 21st April 2024

As part of JRF’s ongoing Legend Series – an ‘Inspire 2 Achieve’ Heritage Legacy initiative, Jamie Lawrence was the latest Premier League star to visit the borough of Brent on Sunday 21st April.

Jamie’s story is well documented on how he lost his way as teenager and ended up on the wrong side of the law before a prison governor took a chance on him and gave him the opportunity to pursue his dream whilst he was incarcerated.

Jamie dropped in to the Bridgestone Arena to share his experiences and candidly discussed the ups and downs he has experienced through life with local community members and young people.

The day kicked off with a fitness training session on the pitch followed by a tournament which was organised by a group of young footballers. Over refreshments over 80 young people participated in the interactive Q&A session with Jamie before resuming their continued professional development training with the Coach Development Team from the Football Association.


Photo credit © amanda rose

JRF awarded grant by The National Lottery Heritage Fund

Connie Henry MBE, Lorna Falconer, Jawahir 'JJ' Roble MBE

The Jason Roberts Foundation has received a National Lottery Heritage Fund grant of £144,370.00 for an exciting heritage project ‘Empower to Achieve’ in Brent. Made possible by money raised by National Lottery players, the project will trace the Ancestry of Women in Sport of Caribbean, Indian, and Somali Heritage.

Supported through The National Lottery Heritage Fund, the project will enable local young people discover the origins and explore the history of women including, amongst others, Celeste Stevens, Lorna Falconer, Jawahir ‘JJ’ Roble, MBE, and Connie Henry, MBE. all working in different areas of the sports industry, including Football Clubs, competition, officiating, broadcasting, media, and charity.

JRF is an organisation that works with young people and creates opportunities for them to flourish and grow and through this project young people from across Brent will gain a deeper insight into the history of Women in Sport, as well as teaching them valuable new skills in Media, Presenting, Broadcasting, Photography and Videography, Film Making, curating, and archiving to use as they develop their careers.

Commenting on the award, Otis Roberts, CEO of JRF said: “We are thrilled to have received this support thanks to National Lottery players and are grateful for the commitment by our women of heritage, relatable role models to be an integral part of the two-year programme. We are confident the ‘Empower to Achieve’ project will inspire girls and young women to fulfil their potential in life and realise there are no barriers to them pursuing a career in any field of work.”

Notes to editors

About the Jason Roberts Foundation (JRF)

JRF is a sport for development charity delivering a programme of wrap-around support – mentoring, life skills, education, and training, within our multi-sports activities providing opportunities and promoting exercise and team games to young people, including those at risk, and those with physical and learning disabilities. There is also a focus on health and wellbeing family interventions, and intergenerational community projects and events. We collaborate with local voluntary, public, and private sector organisations, and funding bodies to achieve our objective of ‘community first’.

About The National Lottery Heritage Fund

As the largest dedicated funder of the UK’s heritage, The National Lottery Heritage Fund’s vision is for heritage to be valued, cared for and sustained for everyone, now and in the future as set out in our strategic plan, Heritage 2033. 

Over the next ten years, the Heritage Fund aims to invest £3.6billion raised for good causes by National Lottery players to bring about benefits for people, places, and the natural environment.  

The Heritage Fund helps protect, transform, and share the things from the past that people care about, from popular museums and historic places, our natural environment, and fragile species, to the languages and cultural traditions that celebrate who we are. 

The Heritage Fund is passionate about heritage and committed to driving innovation and collaboration to make a positive difference to people’s lives today, while leaving a lasting legacy for future generations to enjoy.  

Follow @HeritageFundUK on Twitter, Facebook and Instagram and use #NationalLotteryHeritageFund  www.heritagefund.org.uk.

Further information

For more information contact JRF at info@jasonrobertsfoundation.org

Photo credit @ amanda rose

JRF host Health Think Tank

Woman addresses audience at Workshop

Thursday 18th April

The JRF Team were pleased to co-produce and host an African & Caribbean Think Tank Workshop at Bridgestone Arena, NW10 last Thursday evening.

The initiative was an opportunity for members of the Brent community to come together and share their own experiences and discuss ideas and strategies to address inequalities in the health service.

Over seventy residents attended the informative workshop, and local organisations presented ways and means for health services to be better represented, especially for those people who face inequality.

Brent children have an EGGciting Half Term

Easter Holiday Course Flyer

The JRF Team were EGGcited to again open their doors at Bridgestone Arena, NW10 to children and young people in Brent for the Easter Holiday Programme!

The half term holiday programme ran for two weeks starting on Tuesday 2nd April from 12:00 to 4:00pm daily and was well attended by children and young people aged 5 – 16-years-old who HOPPED over to the Bridgestone Arena, to join in the fun activities and games.

As always there was a packed schedule including multi-sports, indoor games, and crafts, with the ever-popular Cherrelle from Hillside Performing Arts getting people dancing on Monday, Tuesday, and Wednesday from 1:00 – 2:00pm.

Despite the changing weather conditions over the two weeks the JRF Team ensured there were plenty of activities to please everyone, including a bowling trip.

Look out for details of our next half term holiday programme via our social media channels @JasonRobertsFdn