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Martene Carroll

JRF Launch the Cultural Media Centre

Cultural Media Centre Logo

On Tuesday evening, the Jason Roberts Foundation (JRF) hosted a virtual launch of a new addition to their offer, the ‘Cultural Media Centre (CMC), situated at Bridgestone Arena, the home of the Foundation since its launch in 2007.

The CMC was borne, in part, as a response to the ongoing pandemic and the need of the Foundation team to find creative ways to stay in contact with and continue to support their local community.

The CMC will be home to:

  • CMC Radio – A hosted internet radio channel
  • CMC TV – An on-demand video channel
  • JRF TV – An on-demand video channel
  • Video Production Facility
  • Podcast Production Facility

Equipment to resource the studio was funded through grants awarded to JRF from the London Community Response Fund and Trustees of Wembley National Stadium Trust, and the Edward Harvist Trust Fund, as well as donations and refurbishment by local firm C&C Builders Ltd.

The online guests including the Mayor of Brent, local Councillors, the Funders, Media Companies including TalkSport, The Voice Media Group, and Tongue-Tied Media, as well as young participants of the Foundation’s Youth programmes, were shown a demo reel showcasing some of the community initiatives that have been made possible through the CMC. This short video can be viewed here https://vimeo.com/502178350

The variety of output is designed to appeal to the local and wider community, including young people, adults, elderly people, those with physical and learning disabilities, those who are socially isolated, schools, colleges, universities, businesses, and charities.

The CMC will provide a platform where “everyone has a voice” and will offer a vital connection in these disconnected times.

Content will encompass a variety of subject areas and issues including community, sport and leisure, wellbeing, education, careers and training, the Arts, and Heritage.

Novices with a keen media and creative interest will be able to receive training to create and deliver their own content, and those with media experience but no access to facilities will have the opportunity to use the CMC.

Otis Roberts, CEO of JRF said, “Creating a platform to share stories that might not otherwise be heard and providing a stepping-stone to kick-start media careers is central to our output.  We are delighted to have been given the opportunity to establish this vital resource, thanks to the funding we have been awarded. We look forward to sharing the CMC with our community.”

Footballing Legend Andrew Cole talks to JRF

Andrew Cole Autobiography Fast Forward

On Wednesday night JRF hosted an audience with former professional footballer Andrew Cole, to talk about his autobiography – Fast Forward: The hard road to football success.

The exciting initiative welcomed the Manchester Utd legend to talk with a special audience, including founder of the Foundation and fellow former professional footballer, Jason Roberts, about his career highs, and some of the challenges he has faced during his life.

A true community man and inspiration, Andrew has been an influential supporter of JRF for more than a decade. In 2010 he launched the Floodlights Programme in Grenada, he frequently visits JRF youth programmes and schools in Brent, and he helped to raise funds for the Foundation in December 2019 when he agreed to be the focus of a special tribute evening.

The select audience at the evenings’ event which was held via Zoom, was made up of Councillors from Brent, JRF Youth Ambassadors and Trustees, as well as some football devotees. They were rewarded by hearing insights into the prolific goal scorer’s career and life, and had the opportunity to ask their own questions.

Cole spent six years with Manchester Utd and won eight major trophies, including the Treble of the Premier League, FA Cup, and UEFA Champions League in 1999, and was capped 15 times for the England National Team.

A synopsis by Waterstones of his autobiography: Fast Forward states; “Much misunderstood, the powerhouse striker sets the record straight about a successful yet complex career.”

The book, which is published by Hodder & Stoughton and features a Foreword written by Sir Alex Ferguson is described as “a thought-provoking and gripping autobiography about Andrew Cole’s determination to succeed against all the odds.”

JRF host very first Virtual Careers Fair

Flyer advertising Digital Careers Fair

The Jason Roberts Foundation (JRF) were delighted to host their first ‘Virtual Career Fair’ at the end of the November. The initiative, which is not the first Careers Fair the foundation has hosted, was certainly a different approach to the normal format of face-to-face interaction that visitors are accustomed to. Although this virtual offering was something born from circumstance rather than choice, it proved to be a big success.

The format and execution were simple, as the charity listened to five key-note speakers from local and national organisations who informed viewers on the opportunities for training, employment, and development within their sector and specifically the company they represent.

The Royal Air Force, St George Property Developers, University Campus of Football Business (UCFB), Network Rail, and Brent Works, were all given a short time slot to deliver their presentation, expertly facilitated by Jo Tongue from Tongue Tied Management and Trustee of JRF.

The 90-minute live broadcast gave viewers the opportunity, to remotely interact and ask questions of the presenters, enabling them to discover more about the opportunities available to them, and to obtain valuable key contacts and careers advice.

Otis Roberts, CEO for JRF said: “The success of our previous Careers Fairs has meant they have become a mainstay in our operational calendar. However, the impact of COVID-19 on peoples’ livelihoods and future employment prospects meant it was more important than ever to deliver a Careers event. We had to think innovatively to be able to overcome the restrictions and to find a way to deliver this. I’m pleased that, despite the hurdles, we were able to deliver this, thanks to the involvement of the organisations that generously gave their time and expertise. We will certainly look to deliver more online Careers Fairs in the future.’

If you missed the live event, a Highlights reel is available https://www.youtube.com/watch?v=uEFGSg8rWhw providing the information needed to take your next step in your career journey.

For more information, please contact info@:jasonrobertsfoundation.com

Dawn Butler MP highlights work of JRF

MP Dawn Butler with Mayor of Brent

JRF were thrilled to be approached by the Office of Dawn Butler MP for Brent Central, to feature on a virtual Christmas advent calendar.

Rather than delivering a calendar constituency wide, Dawn wanted to create a virtual calendar to promote the work of charities, schools, and community groups in Brent, to cover “the great, and often unsung, work being delivered to those that desperately need it.”

JRF was chosen as one of the charities to highlight in the advent calendar because, they said “Your work has been invaluable during this time and Dawn would love to share your stories about all that you are doing!”

Dawn Butler is a British Labour Party politician who is Member of Parliament for Brent Central since 2015. Butler served as Shadow Secretary of State for Women and Equalities in Jeremy Corbyn’s Shadow Cabinet from 2017 to 2020 and MP for Brent South from 2005 to 2010.

JRF feature on Door 9 which can be seen via the following link: https://calendar.myadvent.net/?id=13c2b94998cf8aca3f71dde332010600&door=9&door=9

Brent Builders C&C support Foundation

Directors of C&C Builders and JRF CEO

In football they say that you are only as good as the team around you which is certainly the case for the Jason Roberts Foundation (JRF). When they were approached by Brent-based C&C Builders, with a proposal from them to make a regular donation to the charity, the team at JRF were delighted.

Established in 2004, with many years of experience in the construction industry, C&C Builders aim is to provide the highest quality for its clients. Their work includes disabled adaptations, home building and renovations for Local Authorities, Commercial Businesses, and private Individuals. The professionalism of the firm and their workmanship is evident from the redecoration work they carried out earlier this year at Bridgestone Arena, JRF’s hub in the heart of Stonebridge.

Martene Carroll, Business Development Manager for JRF said; “The generosity of spirit C&C Builders has shown should be applauded. During this last year that has proven particularly challenging for businesses, charities, and individuals, it is heartening that the Directors of this local firm are thinking of their community by supporting a charity that puts community first.”

The building firm also regularly highlights the work of JRF through their own media platforms and have had their vehicles wrapped with JRF branding. Community really is at the forefront of their thinking as they promote their association with the foundation while they work in residential homes and businesses across Brent, Ealing, Hounslow, Islington, Kensington, and Southwark.

A representative from C&C Builders commented; “We are extremely proud to be associated with JRF and to support the outstanding work and dedication they provide to the people of Brent. We really feel that JRF make a huge difference within the communities they reach out to.

We look to maintain our long-term working relationship with the JRF and are proud to continue to support the foundation to enable them to continue to meet their ambitions and goals.”

For more information on C&C Builders please visit www.ccbuildersltd.com or call 0203 667 2563.

JRF Announce first Digital Careers Fair

Flyer advertising Digital Careers Fair

JRF are pleased to announce their first Digital Careers Fair broadcasting live on Wednesday 25th November.

The event, which will be aired via StreamYard, will be hosted by Jo Tongue – CEO of Tongue Tied Management and Trustee of JRF, with guests on this first panel from a range of industries and fields including Network Rail, the Royal Air Force, St. George Property Developers, University Campus of Football Business (UCFB), and Brent Works.

For a few years JRF has delivered programmes of support involving life skills, education, training, and career opportunities within their multi-sports activities, and have hosted several Careers Fairs to benefit their young participants.

With the COVID-19 pandemic impacting people’s livelihoods with businesses closing, job losses, income reduction, and future ambitions  put on hold, JRF felt this was a crucial time to forge ahead with the Careers element of their programmes.

Otis Roberts, CEO of JRF said, “We understand how this ongoing crisis is affecting peoples lives, with their ability to earn a decent living a primary concern for many. For our young people, the future is uncertain and plans they had in place at the start of this year, may be on hold, or no longer viable.”

He went on to say. “The pandemic has had a bearing on how many people are reviewing their current situation, and might be considering a different career pathway, retraining, furthering their education, or setting up their own business. With no upper age limit on some Apprenticeships now, it’s never too late to pursue new opportunities. We wanted to provide a platform where people can access information that is relevant to their future plans.”

The first event will be streamed from 6pm next Wednesday and information on how to access the broadcast will be updated on JRF’s social media platforms – Twitter, Instagram, Facebook @JasonRobertsFdn

JRF receives donation from Capital City Academy

Capital City Academy Building

The JRF team were thrilled to  receive a donation from Capital City Academy, for funds raised as part of the school’s Black History Month event.

JRF is well-known to the teaching staff and many of the students of Capital City Academy, who regularly attend the sports and fitness sessions delivered by JRF at Bridgestone Arena.

Jason Roberts, MBE, founder of the charity, took the time to record a special video thanking everyone at the school for their contribution in raising funds, and for thinking of the Foundation to receive the donation.

The video will be shown in the different tutor groups over the course of this week.

In the video Jason said, “I feel very fortunate to have had an upbringing in the Brent, Harlesden community, that looks after each other so well.”

He talked about the importance of community and retaining links with where you were brought up, saying “Brent is a community that is so proud of it’s heritage and somewhere that has produced some amazing people, who have used the opportunities afforded to them by the community.”

Jason thanked Capital City Academy saying, “It means a lot for you to think of us (JRF) and I’m very proud that you consider our work valuable enough to invest in and fundraise for.”

A representative from Capital City Academy said “As an academy with a history embedded in sports, it was only right that we chose the Jason Roberts Foundation as our charity to make this donation. The JRF are part of our local community and the tireless work that they continue to provide towards the development and wellbeing of our youth, is strongly aligned with our core values as an educational institution. Capital City Academy looks forward to collaborative projects with the JRF in the near future!”

Follow the work of JRF via Twitter, Instagram, and Facebook @JasonRobertsFdn

JRF – Reaching Communities thanks to NCIL

Older lady and young boy playing dominoes

The Jason Roberts Foundation has been awarded a grant by Brent Council to support their Reaching Communities Project, as part of the Neighbourhood Community Infrastructure Levy (NCIL).

Reaching Communities is an intergenerational project that supports the whole community by encompassing Youth Engagement, Community Cohesion, Health and Wellbeing – increasing intergenerational engagement in arts, sport, wellbeing, technology, and media activities, while celebrating the culture and heritage of the local community.

Otis Roberts, CEO of the Foundation said, “Our Reaching Communities project resonates with JRF’s ethos of Community First. We want to see more people accessing the facilities and activities on offer through our Community hub at Bridgestone Arena. Thanks to this grant from Brent Council as part of the NCIL fund, we hope to see increased numbers of residents feeling fitter, healthier, and more connected to their community.”

The council collects money from new eligible developments in the Borough through the Community Infrastructure Levy (CIL). CIL is a charge used to help local authorities to deliver the infrastructure needed to support development.

Up to 15 % (or up to 25% where there is a neighbourhood plan in place) of the CIL money collected is available to fund infrastructure, which, among other criteria, is aligned with priorities expressed by local communities, called Neighbourhood Priorities. This proportion of the CIL money is the Neighbourhood Community Infrastructure Levy (NCIL) and is applied for by residents and organisations who would like to see more localised, community led, projects being delivered.

Kate Lambert, Grants Manager at Brent Council said; “It is great to see projects like the JRF Reaching Communities Project being delivered by local organisations, supporting, and empowering our communities in Brent. NCIL ‘s purpose is to build infrastructure supporting local development and it will be great to see how this project does exactly that. Look forward to seeing the difference JRF makes to their local community!”

For more information visit the NCIL webpage. https://www.brent.gov.uk/your-community/community-and-voluntary-sector-support/neighbourhood-community-infrastructure-levy-ncil-fund/

To find out more about Reaching Communities follow JRF @jasonrobertsfdn on Twitter, Facebook, and Instagram