Thanks to funding from the Wembley National Stadium Trust (WNST) the JRF Team are delighted by the ongoing work they have been able to deliver for the benefit of the Brent community.

JRF was one of several local groups that was invited by WNST to apply for funding as part of the Trust’s new ‘Anchor Organisations’ programme’.

The two-year funding from WNST has enabled JRF to deliver a wide range of activities, events, and health initiatives for the local community. As well as regular multi-sports and fitness activities that cater for all ages and abilities, the over 50’s have set up a Walking Football Team ‘Bridgestone Steppers’ and a group of young people have created a Basketball Team the ‘Bridgestone Bulls’.

Community outreach is enabling the team to engage with neighbouring residents to ensure that everyone in the community can get involved in sports, regardless of any barriers they face.

Through funding, facilities at JRF’s community hub, Bridgestone Arena, have been upgraded including additional items of gym equipment and Basketball stands and hoops, enabling the team to provide safe and accessible sports facilities for all members of the community.

JRF is reliant on the dedication and expertise of their coaches and volunteers, and part of the funding is being used to provide ongoing training and professional development opportunities to help them stay current and effective in their roles.

Regular intergenerational Community events allow people to come together through sport alleviating isolation and loneliness, helping people to feel more connected. The funding has allowed JRF to offer the Brent public a host of events including a celebration day for the Brazilian community, Health & Wellbeing initiatives, Sports tournaments, and social action enterprises including community clean-up days.

Otis Roberts, CEO of the Foundation said; “We are thrilled to have been awarded this funding by the Wembley National Stadium Trust. By focusing on the plans we proposed as part of our application, we believe we can make a lasting impact on the health and well-being of our local community and leave a positive legacy for future generations.”

To hear more from Otis about the impact of the funding watch this video

WNST is a charitable grant-making trust, distributing funding received from Wembley National Stadium Ltd to support community sports activities.

For more information visit